A friend just emailed me in a panic, because she has to come up with a written profile of her mother.
I spent a long time as a news reporter, so I still have a stock of imaginary, fill-in-the-blank story templates in my head. (That’s one reason I write fast.)
Here’s what I sent her. Feel free to adapt it when you need to profile someone, too.
X is known far and wide for her X, her X, and her X … but behind the scenes, she’s also X.
At long last, it’s time for some well-deserved recognition.
X began as ….
Before long, she learned/discovered ….
Along the way, she has worked tirelessly to …
It hasn’t been easy. She’s overcome a number of obstacles, including …
Through it all, the X-year-old mother of X has maintained an unstoppable sense of humor/boundless good cheer/optimism/etc. …
Her family and friends say/describe her as …
She persists/perseveres — even when she admits that it would have been easier simply to …
“It’s worth it,” she says, “because [insert humorous and uplifting/possibly made-up quote here].”



Good one! It’s all about the formula, even if some writers don’t want to admit it. Any other way is wasting time.
Comment by Claudine — September 20, 2007 @ 9:35 am |
I should point out that it’s unethical to make up quotes in journalism, but it’s standard operating procedure in P.R. — as long as you run the quote by the “source” before it’s released, which then makes it official.
Comment by Corrine — September 20, 2007 @ 11:44 am |
I’m famous!!!! In an anonymous referenced kind of way!!!
Comment by Julie — September 24, 2007 @ 6:44 pm |